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    Deal value of sponsorship contracts in the gambling industry by sport since 2020

    The time series tracks how gambling sponsorship budgets have shifted across soccer, basketball, esports, motor racing and ice hockey since 2020.
    PREMIUM

    Source

    Source

    ONE8Y; GlobalData

    Survey date

    Survey date

    01/31/2026

    Survey country

    Survey country

    Germany

    Sample

    Sample

    n=Top 5 Sports by Deal Value

    Question

    Question

    How much do betting providers spend on sponsorship per sport?

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    SVG
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