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Sponsorship deal value and number of gambling industry sponsorship deals by sport in 2025
The ONE8Y data contrasts gambling sponsorship spend and deal volume across sports — soccer, motor racing, esports, cycling and cricket.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey date
Survey date
01/31/2026
Survey country
Survey country
Germany
Sample
Sample
n=Top 20 Sports by Deal Value
Question
Question
How much do betting providers spend on sponsorship per sport?; How many sponsorship deals are there from betting providers per sport?