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Development of the sponroing volume of the Dakar Rally from 2019-2023

The time series tracks how Dakar Rally sponsorship volume evolved between 2019 and 2023 — across deal counts and estimated annual US$ values.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey date
Survey date
06/06/2023
Survey country
Survey country
Global
Sample
Sample
n=52 Dakar Rally sponsorship deals (2019-2023)
Question
Question
How has the Dakar Rally sponsorship volume developed from 2019-2023?