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Effect of football sponsorship on bank selection
The survey quantifies how football-contextual TV sponsorship shifts bank selection intent — from strong positive pull to marginal rejection.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/25/2025 - 08/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,160 people interested in sport (top 2 on 4-point scale)
Question
Question
Would it influence you positively or negatively when choosing a bank if that bank were a sponsor of a TV program with a soccer context?