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Evaluation of Hankook's image as a brand among people interested in sports with a migration background
The survey compares how Hankook's brand image scores among sports-interested respondents with a migration background versus the general sample.
The survey compares how Hankook's brand image scores among sports-interested respondents with a migration background versus the general sample.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/18/2022
Survey country
Survey country
Germany
Sample
Sample
n=706 interested in sports who know the brand Hankook, compared to n=155 with a migration background
Question
Question
How do you rate the image of the tire manufacturer Hankook? (aided answers)