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Evaluation of the image of the brand Volkswagen over time
The time series tracks how Volkswagen's brand image has shifted across positive, neutral and negative ratings between December 2022 and June 2023.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/20/2022 - 06/16/2023
Survey country
Survey country
Germany
Sample
Sample
Total n=3,200 interested in sports (top 2 on 4-point scale) on 12/20/2022 (n=974) and on 6/16/2023 (n=2,226).
Question
Question
How would you rate the image of Volkswagen? (aided answers)