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Ownership of selected car brands from January 2024 to January 2025
The time series tracks how car brand ownership has shifted across six survey waves between January 2024 and June 2025 — Volkswagen, Audi, BMW and Tesla.
The time series tracks how car brand ownership has shifted across six survey waves between January 2024 and June 2025 — Volkswagen, Audi, BMW and Tesla.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/15/2023 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
Total n=9,703 people interested in sports (top 2 on 4-point scale) 01/15/2024 (n=2,226), on 02/15/2024 (n=2,138), on 03/15/2024 (n=1,038), on 04/15/2024 (n=1,065), on 01/20/2025 (n=1,318) and on 06/26/2025 (n=1,918)
Question
Question
Which of the following car brands have you ever owned (owned or leased)? (Multiple answers possible; aided answers)