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Evaluation of the renaming of the TV channel Sport1 to Show1 in a target group comparison
The survey contrasts Sport1-to-Show1 renaming sentiment across five groups — Gen Z, Best Agers 55+, soccer fans and the total population.
The survey contrasts Sport1-to-Show1 renaming sentiment across five groups — Gen Z, Best Agers 55+, soccer fans and the total population.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,516 total population surveyed, with n=1,928 people interested in sports (top 2 on a 4-point scale), 1,586 people interested in soccer (top 2 on a 4-point scale), n=664 Gen Z and n=474 Best Agers 55+.
Question
Question
What do you think about renaming the channel from Sport1 to Show1 (assuming the content changes accordingly)?