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Frequency of Live Sports TV Viewing in a target group comparison
The survey compares live sports TV viewing frequency across football, handball and basketball fans — contrasted with Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
03/19/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,507 people interested in sport (top 2 on 4-point scale), of which n=1,507 people interested in soccer (top 2 on 4-point scale), n=723 people interested in handball (top 2 on 4-point scale), n=717 people interested in basketball (top 2 on 4-point scale), n=543 Gen Z (up to 30 yrs.) and n=330 Best Ager (55+ yrs.)
Question
Question
How often do you watch sports broadcasts live on TV (linear or via livestream)? (aided answers)