Evaluation of the Super Bowl as an annual sports highlight across target groups

Source

ONE8Y

Survey period

09/30/2025 - 10/01/2025

Survey country

Germany

Sample

n=564 people interested in American football (top 2 on 4-point scale), with n=116 Gen Z, n=82 Best Ager 55+, n=484 NFL-interested (top 2 on 4-point scale), and n=232 NFL fans (top 1 on 4-point scale).

Question

Would you describe the Super Bowl as your personal sporting highlight of the year compared to other sporting events?

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Evaluation of the Super Bowl as an annual sports highlight across target groups

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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