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Frequency and impact of guest appearances by American sports teams in Germany
The survey measures how German fans perceive NFL and NBA appearances in Europe — split between frequency recognition and Americanization concern.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/12/2024 - 12/13/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,498 total population surveyed
Question
Question
Do you have the impression that sports events from American professional leagues like the NFL or NBA are being hosted in Europe more frequently?; Do you perceive the increasing events and appearances of American sports teams in Germany as an Americanization of the German sports landscape?