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Evaluation of the transparency of fitness influencers with regard to advertising partnerships and paid collaborations among active fitness interested people
The survey compares how fitness influencer ad transparency is rated across followers, self-identified athletes and workout posters.
The survey compares how fitness influencer ad transparency is rated across followers, self-identified athletes and workout posters.
FREE
Source
Source
ONE8Y
Survey date
Survey date
11/12/2023
Survey country
Survey country
Germany
Sample
Sample
n=790 People who follow fitness influencers compared to (n=480) people who see themselves as fitness athletes and (n=292) people who post pictures of their workouts
Question
Question
How do you rate the transparency of fitness influencers in terms of advertising partnerships and paid collaborations? (Aided answers)