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Role of the appearance of fitness influencers on follower decisions among active fitness athletes
The survey differentiates how fitness influencer appearance shapes follow and advice decisions across fitness athletes, followers and workout posters.
The survey differentiates how fitness influencer appearance shapes follow and advice decisions across fitness athletes, followers and workout posters.
FREE
Source
Source
ONE8Y
Survey date
Survey date
11/12/2023
Survey country
Survey country
Germany
Sample
Sample
n=790 People who follow fitness influencers compared to (n=480) people who see themselves as fitness athletes and (n=292) people who post pictures of their workouts
Question
Question
What role does the appearance of fitness influencers play in your choice of who you follow or what advice to follow? (Aided answers)