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Expected services and innovations in team sports shopping
The survey ranks what shoppers expect next — from personalized suggestions and collective orders to virtual fitting rooms and gamification.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=384 people interested in sport who have bought team sports equipment at least once (top 2 on 4-point scale)
Question
Question
What services or innovations would you like to see in your next team sports purchase? (Multiple answers possible; aided answers)