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Preferred way of buying running products
The survey contrasts how runners split between online and physical retail — revealing a clear channel preference gap across both purchase paths.
The survey contrasts how runners split between online and physical retail — revealing a clear channel preference gap across both purchase paths.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
12/23/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,950 people interested in running (top 2 on 4-point scale)
Question
Question
Do you prefer to buy running products online or in retail stores?