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Extent to which sponsorship messages/advertising messages are perceived during a live match of the favorite club
The survey breaks down how sponsorship ad perception during live matches differs across gender and age — from Gen Z to Best Agers.
FREE
Source
Source
ONE8Y
Survey date
Survey date
05/08/2022
Survey country
Survey country
Germany
Sample
Sample
n=938 interested in sports, compared to n=456 male, n=434 female, n=101 young (16-24 Jahre), n=344 best agers (50+ years)
Question
Question
How much do you notice sponsorship messages/advertising messages during a live match of your favorite club? (aided answers)