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Perception of sponsorship messages and advertising messages during a live match of the favorite club according to Nielsen areas
The survey maps how sponsorship ad perception during live matches varies across German Nielsen regions — from North Rhine-Westphalia to Bavaria.
FREE
Source
Source
ONE8Y
Survey date
Survey date
05/08/2022
Survey country
Survey country
Germany
Sample
Sample
n=938 interested in sports, divided into n=118 Nielsen 1, n=199 Nielsen 2, n=149 Nielsen 3a, n=135 Nielsen 3b, n=165 Nielsen 4, n=130 Nielsen 5+6, n=95 Nielsen 7
Question
Question
How much do you notice sponsorship messages/advertising messages during a live match of your favorite club? (aided answers)