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Perception of sponsorship messages and advertising messages during a live match of the favorite club according to Nielsen areas



Source

Source


ONE8Y

Survey date

Survey date


05/08/2022

Survey country

Survey country


Germany

Sample

Sample


n=938 interested in sports, divided into n=118 Nielsen 1, n=199 Nielsen 2, n=149 Nielsen 3a, n=135 Nielsen 3b, n=165 Nielsen 4, n=130 Nielsen 5+6, n=95 Nielsen 7

Question

Question


How much do you notice sponsorship messages/advertising messages during a live match of your favorite club? (aided answers)

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