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Brand recognition during the live broadcast of a soccer event in selected generations
The survey contrasts sponsor recognition frequency during soccer live broadcasts across Gen Z, all respondents and Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey date
Survey date
05/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,002 people interested in soccer (top 2 on 4-point scale), compard to n=118 Gen Z and n=471 Best Ager 55+
Question
Question
How often do you recognize brands that sponsor soccer events while watching these events?