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Openness towards products and services of sponsors
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,512 people interested in soccer (top 2 on 4-point scale), with n=326 14–29 yrs., n=672 30–49 yrs. and n=514 50+ yrs.
Question
Question
Could you imagine preferring a sponsor's product or service in the future if both the sponsorship and the offering were a good fit?