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Fans of selected German car brands by age (in USA)
The survey segments German car brand fandom in the USA by generation — Mercedes-Benz, BMW, Porsche, Audi and Volkswagen across five age groups.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/24/2023 - 04/25/2023
Survey country
Survey country
USA
Sample
Sample
Connoisseurs of the respective car brand among n=2,424 interested in sports (top 2 on 4-point scale)
Question
Question
Would you describe yourself as a fan of one of the brands mentioned? (Multiple answers possible; aided answers)