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Ownership of selected German car brands (in USA)
The survey compares German car brand ownership among US consumers — mapping relative reach from Volkswagen and BMW down to Porsche and Opel.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/24/2023 - 04/25/2023
Survey country
Survey country
USA
Sample
Sample
Connoisseurs of the respective car brand among n=2,424 interested in sports (top 2 on 4-point scale)
Question
Question
Have you ever owned (purchased or leased) any of the following brands of cars? (Multiple answers possible; aided answers)