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Favorite sporting goods manufacturers in 2024 among to selected generations
The survey contrasts sporting goods brand preferences across generations — Nike dominates Gen Z while Best Agers 55+ favor Adidas over Nike.
The survey contrasts sporting goods brand preferences across generations — Nike dominates Gen Z while Best Agers 55+ favor Adidas over Nike.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/12/2024 - 12/13/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,498 total population surveyed, of which n=323 Gen Z and n=329 Best Ager 55+
Question
Question
What were your favorite sporting goods manufacturers in 2024? (multiple answers possible; aided answers)