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Fit of stadium naming rights for selected sport and event arenas among people interested in selected sports
The survey compares naming rights fit across 18 German arenas — from Westfalenhallen to Wunderino Arena — segmented by soccer, golf, cycling and rugby fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/01/2022 - 07/05/2022
Survey country
Survey country
Germany
Sample
Sample
Connoisseurs of the respective arena among those interested (top 2 on 4-point scale) in the sports of soccer (n=823), compared with winter sports (n=638), golf (n=229), running (n=410), rugby (n=201), cycling (n=506)
Question
Question
How well does the stadium name fit with each stadium? (aided answers)