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Fit of stadium naming rights for selected sport and event arenas over time
The data compares how stadium naming rights fit scores shifted between 2022 and 2023 — from Olympiahalle to PSD BANK DOME and Barclays Arena.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/05/2022 - 04/15/2023
Survey country
Survey country
Germany
Sample
Sample
Connoisseurs of the respective hall among n=2,164 interested in sports (top 2 on 4-point scale) on 07/01/2023 (n=972) and 04/15/2023 (n=1,192)
Question
Question
How well does the stadium name fit with each stadium? (aided answers)