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Following behavior on social media after a player transfers to their favorite club
The survey breaks down how soccer fans distribute across immediate, delayed, conditional and zero follow-through behavior after a player transfer.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
01/15/2025
Survey country
Survey country
Germany
Sample
Sample
n=933 people interested in soccer (top 2 on 4-point scale)
Question
Question
Suppose a new player moves to your favorite club. Do you follow the player on social media after the transfer is announced? (aided answers)