Frequency of being affected by influencers when buying a product by social media channels

The survey differentiates how influencer-driven purchase decisions vary across platform audiences — from Snapchat and Twitch users to Facebook users.

PREMIUM

Source

ONE8Y

Survey date

06/28/2022

Survey country

Germany

Sample

n=997 interested in sports, compared to n=657 Facebook user, n=297 Twitter user, n=571 Instagram user, n=805 YouTube user, n=198 Snapchat user, n=333 TikTok user, n=194 Twitch user

Question

How often have you consciously chosen a brand that an influencer had presented or tested when buying a product? (aided answers)

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Frequency of being affected by influencers when buying a product by social media channels

Source

Source

Survey date

Survey date

Survey country

Survey country

Sample

Sample

Question

Question

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