Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Frequency of engagement with the favorite club or team (consumption of news, website visits, social media, etc.)
The survey breaks down how fan engagement frequency differs across gender and age — from daily touchpoints to weekly habits among Best Agers vs. Gen Z.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/25/2022
Survey country
Survey country
Germany
Sample
Sample
n=774 fans/followers of sport clubs/club teams, compared to n=443 male, n=331 female, n=76 young (16-24 years), n=270 best ager (50+ years)
Question
Question
On average, how often do you engage with your favorite club/team (news consumption, website visits, social media, etc.)? (aided answers)