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Frequency of following basketball games in a generational comparison
The survey compares basketball viewing frequency across generations — revealing how Gen Z and Best Agers 55+ diverge in regular and occasional habits.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/23/2026 - 02/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=602 people interested in basketball (top 2 on 4-point scale), of which n=228 Gen Z and n=98 best ager
Question
Question
How often do you watch basketball games (live at the venue or via TV/streaming)? (aided answers)