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In venue attendance at basketball games in the past 12 months in a generational comeparsion
The survey contrasts live basketball attendance between Gen Z and Best Agers 55+, revealing a sharp generational divide in in-venue behavior.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/23/2026 - 02/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=602 people interested in basketball (top 2 on 4-point scale), of which n=228 Gen Z and n=98 best ager
Question
Question
Have you attended a live basketball game in a stadium in the last 12 months? (aided answers)