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Frequency of influencers' impact when purchasing a product in the U.S. by income
The survey contrasts how influencer-driven purchase behavior differs between low earners and top earners — from frequent to never.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/27/2022
Survey country
Survey country
USA
Sample
Sample
n=362 low earner (<3,000$*), compared to n=300 top earner (>5,000$*) among n=1,004 interested in sports from the U.S.; *net household income
Question
Question
How often have you consciously chosen a brand that an influencer had presented or tested when buying a product? (aided answers)