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Frequency of use of DIY stores among selected target groups


The survey compares DIY store usage across sports-interested consumers, Gen Z and Best Agers 55+ — OBI, Bauhaus, Hornbach and toom in focus.
The survey compares DIY store usage across sports-interested consumers, Gen Z and Best Agers 55+ — OBI, Bauhaus, Hornbach and toom in focus.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


08/15/2025 - 08/16/2025

Survey country

Survey country


Germany

Sample

Sample


n=2,008 people interested in sports (top 2 on a 4-point scale), of which n=612 Gen Z and n=566 Best Ager

Question

Question


Which hardware store or DIY brands do you use most often?

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