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Frequency of use of DIY stores among selected target groups
The survey compares DIY store usage across sports-interested consumers, Gen Z and Best Agers 55+ — OBI, Bauhaus, Hornbach and toom in focus.

The survey compares DIY store usage across sports-interested consumers, Gen Z and Best Agers 55+ — OBI, Bauhaus, Hornbach and toom in focus.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,008 people interested in sports (top 2 on a 4-point scale), of which n=612 Gen Z and n=566 Best Ager
Question
Question
Which hardware store or DIY brands do you use most often?