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General attitude towars sponsoring partnerships in soccer (in GER, ENG, NDL, BEL, AUT, CHE)


The survey compares general sponsorship attitudes across six football markets — Germany, England, Netherlands, Belgium, Austria and Switzerland.
PREMIUM

Source

Source


ONE8Y

Origin

Origin


Survey period

Survey period


10/25/2022 - 11/08/2022

Survey country

Survey country


Germany, England, Netherlands, Belgium, Austria, Switzerland

Sample

Sample


A total of n=4,392 interested in sports (top 2 on 4-point scale) from Germany (n=1,495), England (n=936), Netherlands (n=490), Belgium (n=491), Austria (n=488), Switzerland (n=492)

Question

Question


Companies and brands advertise in football. In return, these companies and brands support the clubs with financial means, goods and/or services. A term that is often used for this form of partnership is “sponsorship”. What do you think of these partnerships in football in general? (aided answers)

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