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German brands with the strongest perception in sports sponsorship 2024 in the target group benchmark
The survey ranks German brands by sports sponsorship perception across three audiences — general sports fans, soccer fans and handball fans.
The survey ranks German brands by sports sponsorship perception across three audiences — general sports fans, soccer fans and handball fans.
FREE
Source
Source
ONE8Y
Survey period
Survey period
12/12/2024 - 12/13/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,127 people interested in sports (top 2 on 4-point scale), compared with n=926 people interested in soccer (top 2 on 4-point scale) and n=517 people interested in handball (top 2 on 4-point scale)
Question
Question
Which German brands do you most associate with sports sponsorship in 2024? (multiple answers possible; aided answers)