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Image profile of a sponsor of the men's national football team in a target group comparison
The survey contrasts how sponsoring the men's vs. women's national football team shapes brand image across 11 attributes.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/28/2026 - 09/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=776 total population surveyed who rated the men's national team sponsorship in the split-sample design, of which n=579 interested in sports (top 2 on 4-point scale) and n=508 interested in soccer (top 2 on 4-point scale); overlaps possible
Question
Question
Imagine a company that sponsors the German men's national football team. How would you perceive such a company on the following attribute pairs? (Semantic differential, 5-point scale)