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Impact of price savings on the attractiveness of special models
The survey breaks down what minimum price advantage — from under €1,000 to over €5,000 — makes special edition models relevant to buyers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/07/2025 - 10/08/2025
Survey country
Survey country
Germany
Sample
Sample
n=586 people interested in sport for whom a financial advantage compared to a standard model is important (top 2 on 4-point scale)
Question
Question
You indicated that price or financial advantage compared to the standard model would be important to you. What would the minimum price advantage need to be for a special edition model to become relevant to you (compared to a comparable standard model with similar equipment)?