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Influencing factors on the choice of special edition models when purchasing a vehicle by sports interest


The survey breaks down how special edition purchase drivers differ across sports fan groups — from soccer and tennis to volleyball and handball.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


10/07/2025 - 10/08/2025

Survey country

Survey country


Germany

Sample

Sample


n=1,120 people interested in sport (top 2 on 4-point scale), including n=920 people interested in soccer (top 2 on 4-point scale), n=558 people interested in basketball (top 2 on 4-point scale), n=532 people interested in handball (top 2 on 4-point scale), n=492 people interested in tennis (top 2 on 4-point scale), n=442 people interested in ice hockey (top 2 on 4-point scale), and n=398 people interested in volleyball (top 2 on 4-point scale)

Question

Question


Which factors are particularly important to you when choosing a special edition model? (Multiple answers possible; aided answers)

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