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Impact of the 2026 Winter Olympics on willingness to visit the Milan/Cortina region in a generational comparison
Source
Source
ONE8Y
Survey period
Survey period
02/17/2026 - 02/18/2026
Survey country
Survey country
Germany
Sample
Sample
n=870 people interested in the Winter Olympics (top 2 on 4-point scale), with n=220 Gen Z (up to 30 yrs.) and n=222 Best Ager 55+
Question
Question
Did the 2026 Winter Olympics in Milan/Cortina make you want to visit the region yourself in the future?