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Importance of selected criteria when buying a jersey of the favorite soccer club over time
The survey tracks how jersey-buying criteria — from durability and design to sponsor logo fit — have shifted across two waves in 2023.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/12/2022 - 08/23/2023
Survey country
Survey country
Germany
Sample
Sample
Total n=3,148 people interested in soccer (top 2 on 4-point scale) who bought a jersey, on 09/12/2023 (n=1,570) and on 08/23/2023 (n=1,578)
Question
Question
How important are the following criteria to you when buying a jersey for your favorite soccer club? (Multiple answers possible; aided answers)