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Importance of selected factors for a subscription to a streaming service (in GER, GBR, NDL, BEL, AUT, CHE)
The survey compares which subscription factors drive sports streaming decisions across six markets — from price and ad-free content to cancellation flexibility.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/04/2022 - 11/24/2022
Survey country
Survey country
Germany, Great Britain, Netherlands, Belgium, Austria, Switzerland
Sample
Sample
Total of n=3,269 people interested in sports from Germany (n=867), Great Britain (n=888), Netherlands (n=393), Belgium (n=353), Austria (n=371), Switzerland (n=397) (top 2 on 4-point scale)
Question
Question
What factors are important to you in subscribing to a sports pay TV or streaming service? (aided answers)