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Importance of supply chain transparency
The survey breaks down how supply chain transparency weighs on consumer purchase decisions — from active informers to those entirely indifferent.
The survey breaks down how supply chain transparency weighs on consumer purchase decisions — from active informers to those entirely indifferent.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
01/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=3,032 total population surveyed
Question
Question
How important is the transparency of brands/companies in relation to their supply chain to you? (aided answers)