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Importance of sustainability in relation to catering in hospitality or VIP-areas in a target group comparison
The survey contrasts sustainability attitudes in VIP catering across soccer fans, Gen Z (16–25) and Best Agers 55+.
The survey contrasts sustainability attitudes in VIP catering across soccer fans, Gen Z (16–25) and Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2025 - 09/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=271 people interested in soccer (top 2 on 4-point scale) who have watched a Bundesliga match in a hospitality or VIP-area, with n=66 young 16 to 25 year olds and n=35 best agers 55+
Question
Question
When you think about catering in the hospitality or VIP-area, how important is sustainability to you in this context?