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Importance of testimonials for interest in handball in a generational comparison
Source
Source
ONE8Y
Survey period
Survey period
04/08/2025 - 04/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=438 people interested in handball (top 2 on a 4-point scale), with n=98 Generation Z, n=171 Generation Y and n=138 Generation X
Question
Question
How important are celebrity testimonials (players, coaches, former stars) for your interest in handball?