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Influence of club campaigns on purchasing decisions in supermarkets in a target group comparison
The survey compares purchase intent for supermarket club campaigns across soccer, handball, basketball, volleyball fans and younger audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=741 total population surveyed who are aware of the “Scheine für Vereine” campaign, of which n=564 people interested in sport (top 2 on 4-point scale), n=460 people interested in soccer (top 2 on 4-point scale), n=305 people interested in handball (top 2 on 4-point scale), n=283 people interested in basketball (top 2 on 4-point scale), n=241 people interested in volleyball (top 2 on 4-point scale), n=136 ZG Young
Question
Question
Would you shop at a supermarket specifically because it offers a campaign like "Scheine für Vereine"?