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Influence of Coca-Cola's Bundesliga sponsorship on purchase decision

The survey quantifies how Coca-Cola's Bundesliga sponsorship influences purchase decisions across soccer fans, gender groups and under-24s.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2026 - 03/25/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,058 people interested in soccer, who are aware of Coca-Cola as a sponsor, with n=560 male, n=496 female and n=278 young (up to 24 yrs.)
Question
Question
Has the soccer Bundesliga sponsorship by Coca-Cola influenced your purchase decision for a Coca-Cola product?