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Influence of prominent ambassadors on interest in a donation organization
The survey quantifies how celebrity endorsements shift donation organization interest — from strong intent to clear reluctance among consumers.
FREE
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,009 people interested in sports (top 2 on 4-point scale)
Question
Question
How likely is it that a celebrity endorsement will make you want to learn more about a donation organization?