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Influence of celebrities on the willingness to donate
The survey quantifies how celebrity involvement shifts donation willingness — from clear uplift among a minority to neutrality or mild resistance.
The survey quantifies how celebrity involvement shifts donation willingness — from clear uplift among a minority to neutrality or mild resistance.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,001 people interested in sport (top 2 on 4-point scale)
Question
Question
How does the involvement of a celebrity influence your decision to donate to a particular organization? (aided answers) (gestützte Antworten)