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    Influence of celebrities support on the trust of donation organizations

    The survey quantifies how celebrity endorsement shifts donor trust — from strong uplift to mild skepticism — across the full sentiment spectrum.
    The survey quantifies how celebrity endorsement shifts donor trust — from strong uplift to mild skepticism — across the full sentiment spectrum.
    PREMIUM

    Source

    Source

    ONE8Y

    Survey date

    Survey date

    02/15/2024

    Survey country

    Survey country

    Germany

    Sample

    Sample

    n=1,001 people interested in sports (top 2 on 4-point scale)

    Question

    Question

    To what extent do you trust a charity organization more if it is supported by a celebrity you know?

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