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Influence of the jersey sponsor on the jersey perception of the favorite club in selected generations
The survey differentiates how jersey sponsor perception splits across generations — from Gen Z net-positive to Best Ager 55+ largely neutral.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/21/2024 - 05/22/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,000 people interested in soccer (top 2 on 4-point scale), compared with n=100 Gen Z and n=466 Best Ager 55+
Question
Question
How does the jersey sponsor affect your opinion of your favorite soccer club's jersey?