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Influence of TikTok on future interests and values in selected target groups
The survey compares TikTok's perceived future influence on interests and values across Young audiences, sports fans, and Best Agers 50+.
The survey compares TikTok's perceived future influence on interests and values across Young audiences, sports fans, and Best Agers 50+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
11/06/2024 - 11/07/2024
Survey country
Survey country
Germany
Sample
Sample
n=609 total population surveyed who use TikTok, compared with n=175 TG Young, n=103 Best Ager 50+ and n=481 people interested in sports (top 2 on 4-point scale)
Question
Question
Do you think that TikTok will continue to influence the interests and values of your generation in the future?