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Interest in buying luxury cars among people interested in selected sports
The survey contrasts luxury car purchase intent across fan groups — golf enthusiasts and motorsport fans outpace soccer fans and the general population.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey date
Survey date
03/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,336 people who own a car, of which n=678 male, n=656 female, n=837 people interested in soccer, n=489 people interested in motorsport and n=232 people interested in golf (top 2 on 4-point scale)
Question
Question
How interested are you in large class/luxury/premium cars?